projects
I design digital products where business goals, user behavior and scalable experiences need to work as one.
Scaling a regulated gaming platform across 5+ European markets while adapting complex user flows to different legal frameworks without compromising usability or conversion.
Designing a real-time fuel payment experience that reduced friction at the pump while increasing retention through integrated cashback rewards.
Redesigning a long multi-step onboarding process to reduce abandonment and improve trust through clearer structure, guidance and transparency.
Transforming a transportation network into two focused digital platforms tailored to the distinct needs of businesses and travelers.